Richard Adhikari

About the Author Richard Adhikari


Marketing

Salesfusion Launches Spiffy New Marketing Automation Tool

Salesfusion has launched version 12 of its marketing automation solution. It rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support “the easiest-to-use, most modern campaign creation tools available to marketers today,” said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added.

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Social Media Marketing

5 Ways E-Commerce SMBs Can Cool Social Media Complaints

SMBs should “be proactive and ready to help [customers] right at the moment they need it,” said Linda Crawford, CEO of Helpshift. Companies must streamline support systems to resolve issues faster and more efficiently, she said. An up-to-date knowledge base enables instant self-service, “but SMBs must also offer channels for customers to communicate directly with support agents.”

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M-Commerce

6 Ways to Boost Your Mobile Commerce Performance

One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday, mobile shopping totaled 47.4 percent of visits to retailers’ websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. “Traditional mobile sites aren’t designed for the way people want to discover new products,” said Qubit CEO Graham Cooke.

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E-Commerce

5 Ways Etailers Can Fight Chargeback Fraud

This holiday selling season may have been a good one for retailers, but every silver lining has a cloud. One shadow will be cast by chargeback fraud, which can occur when shoppers make purchases with a credit card and then request chargebacks from the issuing bank instead of from the merchant. “Merchants bleed $227 for every dollar lost to e-commerce fraud,” said NuData’s Robert Capps.

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E-Commerce

6 Ways SMBs Can Meet Online Shoppers’ High Shipping Expectations

For many online shoppers, shipping has become a pivotal issue, and one of the worst things an etailer can do is allow a shipment to be late. On-time arrival is such a high expectation that many shoppers find late delivery worse than other notoriously disagreeable things, a recent DHL survey of 1,400-plus online shoppers suggests. Also, consumers want shipping to be free.

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Customer Experience

AI Self-Service: Smile for Your Supper

Cali Group has announced a pilot program using kiosks equipped with facial recognition software and AI to ease the ordering process for regular customers at the Pasadena, California, location of its international CaliBurger restaurant chain. The kiosks use NEC’s NeoFace facial recognition software to identify registered customers and pull up their order preferences and loyalty accounts.

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Trends

B2B Digital Ad Spending to Jump Next Year

B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year’s estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer.

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Customer Experience

Machines Could Become Driving Force Behind CX

Customer experience improvements have become an important part of companies’ digital transformations, according to survey results Mitel released Tuesday. More than 2,500 senior IT decision makers across North America, the UK, France, Germany and Australia responded to the survey. The participants represented businesses ranging from 250 to 10,000-plus employees in a wide range of industries.

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Marketing

B2B Tech Marketers Have Work Cut Out for Them

Product reliability and ease of use are key for B2B technology marketers, suggests a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key.

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Cybersecurity

MacOS High Sierra Flaw Creates High Anxiety

Apple has released a security update to fix a serious flaw revealed via Twitter. The patch is available for macOS High Sierra 10.13.1. macOS 10.12.6 and earlier versions aren’t affected. “This morning, as of 8 a.m., the update is available for download, and, starting later today, it will be immediately automatically installed on all systems running MacOS High Sierra 10.13.1,” Apple said.

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Trends

E-Commerce Provides Fertile Ground for B2B Growth

Business-to-business firms view increased online activity as an effective way to boost their growth, according to a new report from CloudCraze. Eighty-nine percent of the 400-plus B2B decision makers CloudCraze surveyed in the United States and Europe expected digital commerce would help their businesses grow. E-commerce has altered the role of sales teams, the CloudCraze survey also suggests.

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Cloud Computing

IBM Adds 2 New Processors to Quantum Computing Ecosystem

IBM on Friday announced 20-qubit and 50-qubit quantum processors for its IBM Q early-access commercial systems. The 20-qubit processor — featuring improvements in superconducting qubit design, connectivity and packaging — has coherence times of 90 microseconds, which allows high-fidelity quantum operations, IBM said. The 50-qubit processor is an operational prototype.

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Enterprise Security

Microsoft Partners Up to Boost Windows Defender Threat Detection

Microsoft has partnered to integrate threat detection products from Bitdefender, Lookout and Ziften into Windows Defender, extending security to macOS, iOS, Linux and Android devices. No additional infrastructure will be required, Microsoft said. Once the integration is set, new events from onboard macOS, iOS, Android and Linux devices will begin surfacing on the Windows Defender ATP console.

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Consumer Security

5 Ways Etailers Can Make Online Shoppers Feel Safe

At least 145 million Americans were impacted by a data breach at Equifax that netted thieves personal information such as names, addresses, birthdates, Social Security Numbers and driver’s license numbers. That pales in comparison to the earlier Yahoo breaches, which affected more than 1 billion accounts. However, those incidents may be just the tip of a very large iceberg.

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Sales

New Relationship Marketing Hub Aims to Goose Conversion Rates

Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase.

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Home Tech

Sony’s Aibo Resurrected From Robot Pet Cemetery

Sony has revived its robot dog, Aibo, which it put down, so to speak, in 2006. The autonomous entertainment robot brings fun and joy to the entire family, Sony claimed. It can bond emotionally, give people love and affection, and let them experience the joy of nurturing and raising a companion. Aibo has ultra-impact 1- and 2-axis actuators that let it move smoothly and naturally along 22 axes.

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SMB

6 Ways E-Commerce SMBs Can Offer Great Customer Service on a Tight Budget

Keeping customers satisfied is the No. 1 priority of any retail business. Technological advances such as interactive voice response systems, chatbots, omnichannel accessibility and robotics have helped many large e-commerce companies improve customer satisfaction rates. However, these options require financial and manpower resources that small and mid-sized firms often don’t have.

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